Technological and design innovations

As part of the technical parameters, Kuo expects that this specific iPhone should be equipped with a display from Samsung Display, which already has the necessary experience in the production of foldable types of phones, and it is estimated that Samsung will produce up to 8 million of these panels. A number at this level indicates a high volume of production, and at the same time that Apple really believes in this project.

Of course, in the current initial phase, not all questions have yet been answered, for example on the technical side, details about the hinge remain a surprise. On the other hand, the final price tag also remains questionable, but as is the case with competing premium phones of this type, Apple is unlikely to be an exception, and the price will also be premium.

How is the market?

Foldable phones have been on the market since 2019, with companies such as Samsung and Huawei pioneering in this area. This type of device brings undeniable advantages, such as a large display similar to a tablet, but in a compact format that fits comfortably in the user's pocket. However, the technology is still in the early stages of development, and therefore foldable phones face problems such as breaks or grooves on the display, which so far rather discourages many customers, as evidenced by statistical numbers from TrendForce. In 2024, foldable models accounted for only 1.5%, but if expectations are met and Apple joins the race, the chance of growth in this share may increase, as Apple has long proven that it has always perfected the final design of its phones.

Traditional balance of opportunities and risks

The designer from Curpentino can therefore use the strength of his brand and the ability to innovate in order to take on leadership positions in this new segment. Given that iPhone sales have long accounted for more than half of Apple's revenue, it is clear that the company is trying to find new ways to attract customers and motivate them to make more frequent and expensive improvements to the Apple ecosystem. However, as we have already mentioned, Apple will face challenges not only in terms of technological innovation, but also in competition with established manufacturers that are already active in the foldable phone market, which is undoubtedly a risk to consider.

Conclusion

Apple's possible expansion into the foldable phone market represents a significant opportunity to boost overall sales, which from an investment perspective traditionally represents the potential to increase the intrinsic fundamental value of the company, which is the primary driver of the stock price. In addition, it is currently in a correction of 25%, which represents the potential to buy a company with prospective plans at a discounted price.*

Source: Trading Economics*

* Historical figures are not a guarantee of future returns.

Warning! This marketing material is not and should not be construed as investment advice. Data relating to the past are not a guarantee of future returns. Investing in foreign currency can affect returns due to fluctuations. All securities trades can lead to both profits and losses. Forward-looking statements represent assumptions and current expectations that may not be accurate or are based on the current economic environment, which is subject to change. These statements do not guarantee future performance. InvestingFox is a trademark of CAPITAL MARKETS, o.c.p., a.s., regulated by the National Bank of Slovakia.

Resources:

https://www.cnbc.com/2025/06/18/folding-iphone-apple.html

https://x.com/mingchikuo/status/1935381510296920525

https://www.cnbc.com/2025/04/11/heres-how-much-a-made-in-the-usa-iphone-would-cost.html

https://www.trendforce.com/presscenter/news/20240603-12170.html