The Black Friday Madness is Dominated by Online Shopping Through Mobile Apps
The pre-Christmas shopping season intensified on Black Friday, which this year fell on November 29, with many retailers extending their discounts for days or even weeks. A growing preference for online shopping is once again evident, with mobile purchases dominating, according to U.S. data. Meanwhile, declining interest in visiting brick-and-mortar stores highlights the need for retailers to find new ways to engage customers.