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The Coca-Cola Company, a global leader in non-alcoholic beverages, known especially for its Coca-Cola brand, has reported its fourth-quarter financial results for 2024. These results not only surpassed Wall Street expectations but also confirmed steady demand growth for the company’s products despite challenging macroeconomic conditions.

Apple is trying to regain its lost ground in the Chinese market, where competition from homegrown brands like Huawei is nipping at its heels. The latest move is a collaboration with tech e-commerce giant, Alibaba, that will allow it to bring artificial intelligence (AI) services to Chinese users. This strategic move could improve the user experience, but the question remains whether this initiative will be enough to stem the decline in iPhone sales in the region.

Gold is shining once again. The price of the precious metal has surged to new all-time highs, and there are no signs of a slowdown anytime soon.* Investors are seeking a safe haven amid market uncertainty, largely driven by the import tariffs the current U.S. government plans to implement across the board. Additionally, central banks continue their massive gold reserve purchases. A weaker dollar and rising geopolitical tensions are further fuelling the rally.

With spending on artificial intelligence (AI) on the rise, technology firms are gaining more attention from investors who are looking for clear evidence that these investments are actually resulting into higher profits. One such giants have been AMD and Alphabet, which, despite solid growth, have underperformed forecasts. The result was an immediate negative market reaction that sent shares of both companies sharply lower.

Tech giants are adapting to a new reality in the market with the arrival of Chinese competition in artificial intelligence (AI). DeepSeek has introduced a highly efficient open-source model that allegedly outperforms American alternatives, despite the U.S. restrictions on exporting advanced semiconductors to China. These developments challenge the assumption that AI development requires massive investments in expensive hardware and infrastructure. Could this really be true?