Apple and the AI Spring: A Quiet Return of the King?
Apple isn’t pushing into AI through the loudest headlines, but through devices that users hold in their hands every day. In early March, it unveiled the iPhone 17e with an A19 chip, 256 GB of base storage, and a price tag of $599, while in the latest quarter, it reported revenue of $143.8 billion, diluted earnings per share of $2.84, and operating cash flow of nearly $54 billion. This is precisely where the essence of the whole topic begins. The company isn’t trying to sell AI as a standalone product, but as a reason to upgrade iPhones more frequently, stay within the ecosystem, and use new features directly in the system, apps, and services.